Why The Best CEOs Invest in Customer Experience

Customer Service is essential for a business but it is just a part of the whole Customer Experience, defined as any interaction between the company and a customer.

It could be understanding, discovery, nurturing, promotion, purchases and service.

Here is a premium video compilation that has the likes of Steve Jobs, Jeff Bezos and Richard Branson articulating their views on the importance of a positive customer experience.

Enjoy the learnings and share this page with your employees and managers too!